5/27/10 Thurs. am Microsoft's Market Cap is Passed by Apple's

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Post No. 452. The following is brought to you by Intellivest Securities Research, Inc. Toward the end of this Blog is a list of the Dow 30 current CEOs, a ranking of the Dow 30 components by market capitalization as of 5/1/10 and an update of the Dow 30 component's SEC filings as of 5/10/10.

A read of Thursday's Wall St. Journal, Financial Times, New York Times, & Atlanta Journal & Constitution yielded the following stories about Dow Jones Industrial Average 30 component companies and the Dow with stories about the Dow aggregated first and then items about Dow Jones Industrial Average 30 companies presented alphabetically, followed by symbol and Wednesday's stock prices and related data.

The Dow Jones Industrial Average closed Wednesday at 9,974.45 down 69.3 or 0.69% from Tuesday's close of 10,043.75. For the year the Dow is down 4.35%. Of the 30 Dow Companies: 7 gained and 23 declined. The biggest gainer dollar-wise and percentage-wise was Disney DIS $33.1 +0.78 2.41% 24,085,968 NYSE. The biggest decliner dollar-wise and percentage-wise was Microsoft MSFT $25.01 -1.06 4.07% 168,448,961 NASDAQ-GS.

WSJ pC5 "Microsoft, AmEx Fall As Early Rally Wanes" by Donna Yesalavich says stocks fell as worries about the global economy flared anew late in the session, overcoming an early rally powered by encouraging US economic data. Microsoft, Mcdonald's and American Express with among the decliners, with Microsoft's drop enabling it to be overtaken in market value by long time rival Apple. Walt Disney led the handful of advancers rising 2.3% as a criminal case attracted the attention of investors. An admin. asst't to Dis's head of communications and her boyfriend were arrested and charged with trying to sell advance info on Dis earnings. Among the accusations was that the two allegedly shared info that Dis was in serious talks to sell its ABC networks. Dis shares rose on the prospect of the talks although Dis said they were falss. Only Exxon Mobil is bigger in cap value among US firms than Microsoft and Apple.

WSJ pC1 "Late Reversal Pushes DJIA Below 10000" by Peter Mckay says in trading that is fast becoming reminiscent of the volatility of '08, stocks suffered a lateday selloff , rasing a solid day's gains.

NYT pB10 "Dow Slides Below 10000, First Time Sicne eb. 8" by Christine Hauser says stocks gained ground on Wed morning, buoyed by better economic news on durable goods orders but inthe last hour of trading, the markets fell below 10,000.

Fin Times p24 "Indices falter in late trade to finish in negative territory" by Masa Serdarevic, Telis Demos says US Stocks gave back the day's gains late int he session to close lower. Aircraft maker Boeing added 0.8% as the stock was upgraded to equal weight from underweight at Morgan Stanley.

USA Today p4B "Rally reverses, Dow ends below 10,000" by Bloomberg says stocks fell Wed pushing the Dow back below 10000, as reports that China may consider reducing investments in European gov bonds spurred concern the credit crisis will worsen, wiping out an early rally triggered by better than estimated economic data. Microsoft fell after CEO Steve Ballmer said the effects of the debt crisis will not be isolated to Europe.

As of the open of the market Thursday, the current divisor for the Dow Jones Industrial Average found at page C4 of today's Wall St. Journal is 0.132319125 unchanged, the trailing P/E ratio is 14.50 down from Wednesday's 14.60 (year ago it was 41.72) the P/E estimate is 12.45 unchanged from Wednesday's 12.45 (year ago it was 23.73) and the current dividend yield is 2.76 up from Wednesday's 2.74 (it was 3.69 a year ago). The Dow's all-time high was 14,164.53 on Oct. 9, 2007. The 12 year low close for the Dow was on March 9, 2009 when it fell to 6,547.05.

Wednesday's Dow Jones Industrial Average closing numerator was 1,319.81 down 9.17 from Tuesday's closing numerator of 1,328.98. This is the sum of all 30 closing prices. A short cut to the Dow numerator is to multiply the closing Dow by the Divisor. Now, if you divide the Dow numerator decrease of 9.17 for Wednesday by the divisor (0.132319125) you get the decrease in Wednesday's Dow of 69.3. A $1 change in the price of any DJIA stock = a 7.56 change in the average.

The average closing price (the closing numerator divided by 30) of Wednesday's Dow Jones Industrial Average was $43.99 down 0.31 from Tuesday's Dow Jones Industrial Average average closing price of $44.30. The median closing price of Wednesday's Dow Jones Industrial Average was $38.55 down 0.28 from Wednesday's median price of $38.83. The lowest volume was 3M MMM $79.17 -0.30 0.38% 4,562,458 NYSE and the highest volume again was Bank of America BAC $15.47 -0.02 0.13% 224,326,898 NYSE.

If Wednesday morning before the market opened you had purchased 100 shares of each of the Dow Jones Industrial Average 30 shares (assuming you could buy fractional shares and assuming no transaction costs) and sold at the close you would have lost $928 ($132,898 - $131,970).

Market Watch Wed. 5/26/10 at 4:17 by Nick Godt says US stocks staged another afternoon reversal to finish Wednesday's session lower as reports that China might review its holdings of European bonds erased earlier strong gains derived from upbeat housing data. The Dow Jones Industrial Average (DJIA 9,974, -69.30, -0.69%) fell 69.30 points, or 0.7%, to 9,974.45. It earlier gained more than 130 points to a high of 10,179.03. The S&P 500 index (SPX 1,068, -6.08, -0.57%) dropped 6.08 points, or 0.6%, to 1,067.95, while the Nasdaq Composite (COMP 2,196, -15.07, -0.68%) fell 15.07 points, or 0.7%, to 2,195.88

AT&T T $24.12 -0.20 0.82% 33,821,392 NYSE: WSJ pB4 "T-Mobile USA Taps Successor to Vet CEO" by Archibald Presuschat, Roger Cheng says Robert Dotson will step down and he has been hampered by the rise of smaller prepaid crriers and a widening gap between T-Mobile and market leaders AT&T and Verizon Wireless. He will be replaced by Phillipp Humm.

WSJ pB5 "Utility's Smart meter uses AT&T Network" by Rebecca Smith says Texas new Mexico Power Co said it will use "smart meters" that will transfer data over AT&T's wireless network. Texas, Ga, Cal and other states are pushing utilities to install smart meters as a way to help control costs and cut energy use.

WSJ pB7 "Freer Ad Spending Buoys TV's Upfront" by Suzanne Vranica, Sam Schechner charts 1Qtr media spending on ad and lists the top spenders in this order: first is Procter & Gamble, 2nd is AT&t, 3rd is Verizon followerd by Pfizer and 7th is Johnson and Johnson with 9th & 10th being Disney and GE.

Alcoa AA $11.25 -0.05 0.44% 33,934,027 NYSE: No mentions found.

Amex AXP $38.23 -0.77 1.97% 12,828,915 NYSE: WSJ pC5 "Microsoft, AmEx Fall As Early Rally Wanes" by Donna Yesalavich says stocks fell as worries about the global economy flared anew late in the session, overcoming an early rally powered by encouraging US economic data. Microsoft, Mcdonald's and American Express with among the decliners, with Microsoft's drop enabling it to be overtaken in market value by long time rival Apple. Walt Disney led the handful of advancers rising 2.3% as a criminal case attracted the attention of investors. An admin. asst't to Dis's head of communications and her boyfriend were arrested and charged with trying to sell advance info on Dis earnings. Among the accusations was that the two allegedly shared info that Dis was in serious talks to sell its ABC networks. Dis shares rose on the prospect of the talks although Dis said they were falss. Only Exxon Mobil is bigger in cap value among US firms than Microsoft and Apple.

Bank of Am BAC $15.47 -0.02 0.13% 224,326,898 NYSE: WSJ pC1 "BofA, Citi Repos Hid Debt" by Michael Rapoport says Bank of america Corp and Citigroup incorrectly hid from investors billions of dollars of their debt, similar to what Lehman Bros. did to obscure its level of risk.

Boeing BA $63.25 +0.47 0.75% 6,789,262 NYSE: Fin Times p24 "Indices falter in late trade to finish in negative territory" by Masa Serdarevic, Telis Demos says US Stocks gave back the day's gains late int he session to close lower. Aircraft maker Boeing added 0.8% as the stock was upgraded to equal weight from underweight at Morgan Stanley.

Caterpillar CAT $59.67 +0.46 0.78% 11,204,826 NYSE: No mentions found.

CSCO $22.89 -0.42 1.8% 69,195,860 NASDAQ-GS: No mentions found.

Coke KO $50.08 -0.54 1.07% 13,690,481 NYSE: No mentions found.

DuPont DD $35.05 -0.43 1.21% 10,166,039 NYSE: No mentions found.

Disney DIS $33.1 +0.78 2.41% 24,085,968 NYSE:WSJ pA1 "Disney Drama As Stock Plot is Foiled" by Ethan Smith, USA Today p3B "Ex-Disney aide arrested in fraud" by Matt Krantz, NYT pB7 "2 Charged With Selling Insider Data From Dis" by Brooks Barnes, Fin Times p17 "Pair on Disney insider charges" by Matthew Garrahan say fed officials arrested a former assistant to a top Disney exec and her boyfriend,charging them with trying to profit from early knowledge of the firm's earnings, specifically info about the 2Qtr of '10.

NYT pB7 "Disney to Replace Soap Opera Channel With Programing for Preschoolers" by Brooks Barnes says Disney will close its SoapNet cable channel.

WSJ pC5 "Microsoft, AmEx Fall As Early Rally Wanes" by Donna Yesalavich says stocks fell as worries about the global economy flared anew late in the session, overcoming an early rally powered by encouraging US economic data. Microsoft, Mcdonald's and American Express with among the decliners, with Microsoft's drop enabling it to be overtaken in market value by long time rival Apple. Walt Disney led the handful of advancers rising 2.3% as a criminal case attracted the attention of investors. An admin. asst't to Dis's head of communications and her boyfriend were arrested and charged with trying to sell advance info on Dis earnings. Among the accusations was that the two allegedly shared info that Dis was in serious talks to sell its ABC networks. Dis shares rose on the prospect of the talks although Dis said they were falss. Only Exxon Mobil is bigger in cap value among US firms than Microsoft and Apple.

WSJ pB7 "Freer Ad Spending Buoys TV's Upfront" by Suzanne Vranica, Sam Schechner charts 1Qtr media spending on ad and lists the top spenders in this order: first is Procter & Gamble, 2nd is AT&t, 3rd is Verizon followerd by Pfizer and 7th is Johnson and Johnson with 9th & 10th being Disney and GE.

WSJ pB7 "Freer Ad Spending Buoys TV's Upfront" by Suzanne Vranica, Sam Schechner charts 1Qtr media spending on ad and lists the top spenders in this order: first is Procter & Gamble, 2nd is AT&t, 3rd is Verizon followerd by Pfizer and 7th is Johnson and Johnson with 9th & 10th being Disney and GE

Exxon XOM $59.28 -0.43 0.72% 30,559,865 NYSE: WSJ pC5 "Microsoft, AmEx Fall As Early Rally Wanes" by Donna Yesalavich says stocks fell as worries about the global economy flared anew late in the session, overcoming an early rally powered by encouraging US economic data. Microsoft, Mcdonald's and American Express with among the decliners, with Microsoft's drop enabling it to be overtaken in market value by long time rival Apple. Walt Disney led the handful of advancers rising 2.3% as a criminal case attracted the attention of investors. An admin. asst't to Dis's head of communications and her boyfriend were arrested and charged with trying to sell advance info on Dis earnings. Among the accusations was that the two allegedly shared info that Dis was in serious talks to sell its ABC networks. Dis shares rose on the prospect of the talks although Dis said they were falss. Only Exxon Mobil is bigger in cap value among US firms than Microsoft and Apple.

GE $16.03 +0.08 0.5% 79,569,202 NYSE: WSJ pB7 "Freer Ad Spending Buoys TV's Upfront" by Suzanne Vranica, Sam Schechner charts 1Qtr media spending on ad and lists the top spenders in this order: first is Procter & Gamble, 2nd is AT&t, 3rd is Verizon followerd by Pfizer and 7th is Johnson and Johnson with 9th & 10th being Disney and GE

Hewlett-Packard HPQ $45.7 -0.15 0.33% 19,906,315 NYSE: WSJ pB1 "Suicides Spark Inquiries" by Jason Dean, Ting-I Tsai,Fin times pA1 "Apple, HP and Dell probe Foxonn" byKathrin Hille, Robin Kwong say amid a furor over suicides at a major supplier, Apple, Hewlett-Packard and other electronics firms said they are examining conditions at a Chinese factory and how the supplier has responded to the spate of workers' death there.

Home Depot HD $34 +0.02 0.06% 24,479,148 NYSE: No mentions found.

Intel INTC $20.7 -0.15 0.72% 82,810,077 NASDAQ-GS: No mentions found.

IBM $123.23 -1.29 1.04% 7,774,022 NYSE: No mentions found.

J.P.Morgan JPM $38.78 -0.16 0.41% 50,225,931 NYSE: WSJ pC3 "Lehman Files Suit vs. JPMorgan" by Mike Spector, Susanne Craig, NYT pB2 "Lehman Suit Seeks $5 Bil from JPMorgan" by Reuters say Lehman Bro.'s estate sued JPMorgan saying JPM illegally siphoned billions of dollars from Lehman in the days before the troubled investment bank filed for the largest bankruptcy in US history.

Johnson & John JNJ $59.669 -0.681 1.13% 16,539,470 NYSE: WSJ pB1 "J&J lapses Are Cited In Drugs For Kids" by Jonthan Rockoff, NYT pB1 "Questions For makers On Defects In Drugs" by Natasha Singer, say Johnson & Johnson under fire for recalls of over the counter medicines had a number of serious quality control problems in manufacturing children's drugs. At the Ft. Washington, Pa., plant where JJ's McNeil Consumer Healthcare unit makes bottels of Tylenol, Benadryl, Motrin and Zyrtec, officials didn't take basic steps required by regulators to assure its children's medicines met gov approved specifications for purity, potency and quality.

WSJ pB7 "Freer Ad Spending Buoys TV's Upfront" by Suzanne Vranica, Sam Schechner charts 1Qtr media spending on ad and lists the top spenders in this order: first is Procter & Gamble, 2nd is AT&t, 3rd is Verizon followerd by Pfizer and 7th is Johnson and Johnson with 9th & 10th being Disney and GE

Kraft KFT $28.39 +0.02 0.07% 13,196,898 NYSE: Fin Times p1 and 13 "UK watchdog censures Kraft over Cadbury bid" by Elizabeth Rigby, Brooke Masters, WSJ pB4 "UK panel Criticizes Kraft for Cadbury Plant Closing" by Marietta Cauchi, Fin Times p say the UK Takeover Panel criticized Kraft over its takeover of Cadbury, forcing Kraft's leading bank advisor, Lazard's Peter Kiernan to withdraw hs candidacy as the next dire. gen'l fo the UK regulator. The allegation is that Kraft lied when it said it would continue to operate the UK plant in Somerdale, near Bristol.

NYT pB3 "Kraft Hpes to Encoruage Adults to Revert to a Childhood Favorite" by Stuart Elliott sas Kraft is starting a new campaign to push Kraft's macaroni and Cheese.

McDonalds MCD $66.019 -1.821 2.68% 10,635,639 NYSE: WSJ pC5 "Microsoft, AmEx Fall As Early Rally Wanes" by Donna Yesalavich says stocks fell as worries about the global economy flared anew late in the session, overcoming an early rally powered by encouraging US economic data. Microsoft, Mcdonald's and American Express with among the decliners, with Microsoft's drop enabling it to be overtaken in market value by long time rival Apple. Walt Disney led the handful of advancers rising 2.3% as a criminal case attracted the attention of investors. An admin. asst't to Dis's head of communications and her boyfriend were arrested and charged with trying to sell advance info on Dis earnings. Among the accusations was that the two allegedly shared info that Dis was in serious talks to sell its ABC networks. Dis shares rose on the prospect of the talks although Dis said they were falss. Only Exxon Mobil is bigger in cap value among US firms than Microsoft and Apple.

MRK $32.4 -0.34 1.06% 25,001,763 NYSE: No mentions found.

Microsoft MSFT $25.01 -1.06 4.07% 168,448,961 NASDAQ-GS:WSJ pC12 "Apple Edges out Microsoft" by Martin Peers, NYT pB1 "Apple Is No. 1 in Tech, Overtaking Microsoft" by Miguel Helft, Ashlee Vance, USA Today p1B "Apple market cap tops Microsoft" by Byron Acohido say Apple's shares closed at $244.11 puts its value at $222 bil while Microsoft's shares slipped to $25.01 pegging the software giant's value at $219 bil.
Related story at WSJ pB1.

USA Today p4B "Rally reverses, Dow ends below 10,000" by Bloomberg says stocks fell Wed pushing the Dow back below 10000, as reports that China may consider reducing investments in European gov bonds spurred concern the credit crisis will worsen, wiping out an early rally triggered by better than estimated economic data. Microsoft fell after CEO Steve Ballmer said the effects of the debt crisis will not be isolated to Europe.

WSJ pC5 "Microsoft, AmEx Fall As Early Rally Wanes" by Donna Yesalavich says stocks fell as worries about the global economy flared anew late in the session, overcoming an early rally powered by encouraging US economic data. Microsoft, Mcdonald's and American Express with among the decliners, with Microsoft's drop enabling it to be overtaken in market value by long time rival Apple. Walt Disney led the handful of advancers rising 2.3% as a criminal case attracted the attention of investors. An admin. asst't to Dis's head of communications and her boyfriend were arrested and charged with trying to sell advance info on Dis earnings. Among the accusations was that the two allegedly shared info that Dis was in serious talks to sell its ABC networks. Dis shares rose on the prospect of the talks although Dis said they were falss. Only Exxon Mobil is bigger in cap value among US firms than Microsoft and Apple.

Pfizer PFE $15.11 +0.05 0.33% 91,059,582 NYSE: WSJ pB7 "Freer Ad Spending Buoys TV's Upfront" by Suzanne Vranica, Sam Schechner charts 1Qtr media spending on ad and lists the top spenders in this order: first is Procter & Gamble, 2nd is AT&t, 3rd is Verizon followerd by Pfizer and 7th is Johnson and Johnson with 9th & 10th being Disney and GE.

Procter & Gamb PG $60.44 -0.61 1% 16,992,140 NYSE :WSJ pB7 "Freer Ad Spending Buoys TV's Upfront" by Suzanne Vranica, Sam Schechner charts 1Qtr media spending on ad and lists the top spenders in this order: first is Procter & Gamble, 2nd is AT&t, 3rd is Verizon followerd by Pfizer and 7th is Johnson and Johnson with 9th & 10th being Disney and GE

3M MMM $79.17 -0.30 0.38% 4,562,458 NYSE: No mentions found.

Travelers TRV $48 -0.67 1.38% 6,592,959 NYSE: No mentions found.

United Tech UTX $66.15 -0.01 0.02% 6,481,185 NYSE: No mentions found.

Verizon VZ $26.93 -0.47 1.72% 27,600,959 Dual Listed: WSJ pB4 "T-Mobile USA Taps Successor to Vet CEO" by Archibald Presuschat, Roger Cheng says Robert Dotson will step down and he has been hampered by the rise of smaller prepaid crriers and a widening gap between T-Mobile and market leaders AT&T and Verizon Wireless. He will be replaced by Phillipp Humm.

WSJ pB7 "Freer Ad Spending Buoys TV's Upfront" by Suzanne Vranica, Sam Schechner charts 1Qtr media spending on ad and lists the top spenders in this order: first is Procter & Gamble, 2nd is AT&t, 3rd is Verizon followerd by Pfizer and 7th is Johnson and Johnson with 9th & 10th being Disney and GE

WalMart WMT $50.02 -0.26 0.52% 18,572,364 NYSE: No mentions found.

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Here are the current CEOs of the Dow 30 Companies:

AT&T T Randall L. Stephenson
Alcoa AA Klaus Kleinfeld
American Express AXP Kenneth I. Chenault
Bank of America BAC Brian T. Moynihan
Boeing BA W. James McNerney, Jr.
Caterpillar CAT Douglas Oberhelman
Chevron CVX John Watson
Cisco CSCO John Chambers
Coca Cola KO Muhtar Kent
Disney DIS Robert Iger
DuPont DD Ellen Kullman
ExxonMobil XOM Rex W. Tillerson
GE Jeffrey R. Immelt
Hewlett-Packard HPQ Mark Hurd
Home Depot HD Frank Blake
Intel INTC Paul S. Otellini
IBM Samuel J. Palmisano
JPMorgan Chase JPM Jamie Dimon
Johnson & Johnson JNJ William C. Weldon
Kraft KFT Irene Rosenfeld
McDonald's MCD Jim Skinner
Merck MRK Robert Clark
Microsoft MSFT Steve Ballmer
Pfizer PFE Jeffrey Kindler
Procter & Gamble PG Bob McDonald
3M MMM George W. Buckley
Travelers TRV Jay S. Fishman
United Technologies UTX Louis Chenevert
Verizon VZ Ivan Seidenberg
Wal-Mart WMT Mike Duke

Here are the Dow Jones Industrial Average 30 ranked in order of market capitalization rounded to the nearest billion as of 5/1/10 (except for Microsoft) followed by number of shares outstanding rounded to the nearest 1/2 billion:

1. Exxon Mobil XOM $319 [5]
2. Microsoft MSFT 219 [9] (As of 5/26/10 market close)
3. WalMart WMT 201 [4]
4. GE 201 [10.5]
5. Procter & Gamble PG 180 [3]
6. BAC 179 [10]
7. Johnson & Johnson JNJ 177 [3]
8. JPMorgan Chase 169 [4]
9. IBM 166 [1]
10. Chevron CVX 163 [2]
11. AT&T 154 [6]
12. Cisco CSCO 154 [6]
13. Pfizer PFE 135 [8]
14. Intel INTC 126 [5.5]
15. Coke KO 123 [2]
16. Hewlett-Packard HPQ 122 [2]
17. Merck MRK 109 [3]
18. Verizon VZ 82 [3]
19. McDonald's MCD 76 [1]
20. Disney DIS 71 [2]
21. United Technologies UTX 70 [1]
22. 3M MMM 63 [.5]
23. Home Depot 60 [1.5]
24. Boeing BA 55 [1]
25. American Express AXP 55 [1]
26. Kraft KFT 51 [1.5]
27. Caterpillar CAT 43 [.5]
28. DuPont DD 36 [1]
29. Travelers 25 [.5]
30. Alcoa AA 14 [1]

Here are the latest SEC filings as of 5/10/10 market other than ownership filings, registration of shares for employee benefit plans, free writing prospectuses and, except for certain cases, I do not include third party shareholder proposals:

Symbol & Co. Name/Date of Filing/Form Filed/ Comments

T AT&T: 5/6/10 10-Q
5/4/10 8K: re: results from the annual meeting of the stockholders of AT&T Inc. held on April 30, 2010, in Chattanooga, Tennessee.

Alcoa AA: 5/4/10 8K re: Alcoa Inc.’s 2009 Sustainability Highlights Report.

American Express AXP: 5/5/10 10Q
4/28/10 8-K re: transcript of 4/22/10 American Express live audio conference call/webcast to discuss the Company’s financial results for the three months ended March 31, 2010

Bank of Am BAC: 5/10/10 Rule 424(b) Prospectus
5/7/10 10-Q

Boeing BA: 4/28/10 8-K re: results of its Annual Meeting of Shareholders on April 26, 2010

Caterpiller CAT: 5/10/10 Definitive Proxy materials
5/510 8-K re: departure of directors and officers
5/3/10 10Q

Chevron CVX: 5/510 10Q
4/30/10 8K re: 4/30/10 press release announcing unaudited first quarter 2010 net income of $4.6 billion

Cisco CSCO: 2/17/10 8K re: amendment of an excec vp's employment agreement.

Coke KO: 4/29/10 10Q
4/26/10 8K re: results of 4/21/10 voting results from annual meeting in Duluth, Ga.

Disney DIS: 3/16/10 8K re: amendment to stock option plan & by-laws